Welcome! I’m Chang Fuerte (they/them)—a Senior Copywriter, Creative Strategist, and Content Queen (gender-neutral) with a knack for creating work that makes people laugh, cry, or flood your comments with 🔥 emojis. Based in Manhattan, New York (living my Sex and the City dream), I proudly carry my Filipino-American heritage and 510 roots wherever I go.
With over 10 years of experience, I’ve had the privilege of leading creative strategy and crafting compelling copy for major campaigns at the intersection of tech, entertainment, and culture. Think Super Bowl, Oscars, GRAMMYs, SXSW, and Art Basel, for starters. Along the way, I’ve collaborated with powerhouse brands like Google, Prime Video, and Robinhood—yes, during GameStop and IPO—delivering content that’s strategic, innovative, and human.
What I Bring to the Table
I thrive at the crossroads of storytelling, strategy, and execution, whether I’m developing campaigns that captivate audiences or fine-tuning messaging to reflect a brand’s unique voice. Here’s a snapshot of my expertise:
Writing: From brand voice and tone development to scriptwriting, social copy, and marketing materials. I’ve mastered email, CRM, podcasts, TV, and memes (yes, memes).
Film Production: Producing, directing, and editing for social, commercial, documentary, and narrative formats.
Brand, Content & Social Strategy: Concept-to-creation leadership, including influencer collaborations, live activations, and pop-ups that drive engagement.
Creative Problem-Solving: Asking the right strategic questions—like “Why are we doing this?”—to align objectives with impact.
Digital Fluency: I create content that performs, from TikTok trends (I’ll direct, not dance) to campaigns that break the internet.
My Approach
In a world full of buzzwords, I prioritize emotional resonance and cultural relevance. Whether scripting a podcast, spearheading a venture-backed campaign, or shaping a brand’s narrative, I aim to deliver work that connects meaningfully with audiences and drives measurable results.
Does this sound like someone you’d want for your project or team? Curious to see my password-protected portfolio? Or maybe you’re just a fan of clever alliterations. Let’s talk! Shoot me an email, and let’s create something extraordinary.